CUSTOMER SERVICE? LET’S TALK ABOUT CUSTOMER EXPERIENCE (CX)!
As technology and global experiences evolve, providing good quality customer service does not set you apart from your competitors anymore: nowadays, your competition lies not only within your city or state, or country for that matter… And customers use comparison apps for each purchase they make and rely on online reviews as much as they trust personal recommendations.
So how do you win and keep clients with such a fierce competition? You have to win your customer, not just sell them! And you win your customers every time they get in touch with your brand: from the very first time your brand flashes in from of them until they choose to leave the company; it’s the way customers perceive their interactions with your company. Delivering an experience touches the customers and assures that they will keep business with you in the future: customer experience is key to promote brand loyalty, and the way you serve your clients affects what they say about you afterwards.
How good is your CX strategy?