February is Black History month, where African American people’s achievements will be celebrated, and their roles in American history are praised and recognized. That brings up challenges that not only the second largest minority population have faced throughout the years, but also minority groups in general, mainly in the work environment.
Partnering with Minority groups brings great advantages to every company. Here are some of the benefits, so you can understand and stimulate others to enact diversity within your company:
- Diverse perspectives fosters innovation and creativity: several studies have supported what big companies have experienced that diversity breeds creativity and innovation. It is critical for today’s environment and economy to have diverse perspectives to enable teams to brainstorm out-of-the-box solutions to complex problems, develop better products to meet customers’ needs and business opportunities in different markets.
- Diverse teams will perform better, and come up with better ideas: different skills, backgrounds, and prior experiences translate into better brainstorming solutions.
- Diversity improves your company’s customer service: a diverse team empathize with customers and offer better, more tailored solutions.
Partnering with a minority business will also bring advantages as well: make sure the company is certified by an organization, like the National Minority Supplier Development Council (NMSDC). NMSDC offers their certified members advanced management training programs, and some of their corporate members include Microsoft, Starbucks, American Express, FedEx and Johnson & Johnson.